"Initially entrants were reluctant to promote their business, but as their successes were profiled and highlighted the recognition that Māori should celebrate success grew."
There is now a very competitive element amongst entrants, he says, yet they celebrate collectively.
Doug.says that the growth of Māori agribusiness is increasingly attracting the support of others in the wider business sector.

Chief Judge, Doug Leeder
"There is huge potential in the whenua and the business skills of those who own and administer it . There is also a 'new generation’ of Trustees with tertiary education and private/government business experience bringing stepped change to the rate of business growth."
A Bay of Plenty dairy farmer and a former chair of Bay Milk Products and 'industry good' organisation Dairy Insight, Doug has brought a wealth of knowledge and experience to the difficult job of judging the top Māori dairy farms.
The Ahuwhenuna Trophy executive and competition organisers would like to acknowledge the time and expertise Doug has brought to the job. His leadership has helped steer Ahuwhenua to increasingly high standards and greatly enhanced the reputation of the competition. He is, and will remain, a great friend of the competition.
For further information please contact Pamela Fleming 0274 575677